- Hits are not luck, they are designed.
- Paris, France
Hits are not luck, they are designed.
1-on-1 consulting services engaging in new ways of thinking marketing inside video game production.
No pressure.
01. MY MISSION
Bringing marketing into game making
In over 10 years in the gaming industry, I witnessed that creativity and talent were always at the center of hit games, games made truly special by being shaped for success, right from the start.
Hits are not luck, they are designed, and I believe marketing can help shape success.
With Hit by Design, I want to radically bridge the gap between market reality, business strategy and game making. Building games and businesses shouldn’t be guesswork hoping for the best, it should be intended, always with the players in mind.
Let's build games players want to play and brands people want to love
02. WHO I AM
I love good games and I can help you make some good ones too
years of experience as head of marketing in the video game industry.
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games released on PC, consoles and mobile, with some million seller hits amongst them.
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studios, publishers and IP holders partnered with along the years.
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Former Head of Marketing
Extensive experience
Managed big IPs and small indies
Know and understand the industry
Built game and publisher strategies
Creativity and pragmatism
With my extensive experience in game marketing and publishing, I bring a one-on-one consulting offer for small indie studios up to AAA publishers eager to engage in new ways of thinking marketing inside game production and brand development.
I proudly worked on those very cool games
03. WHAT I DO
Marketing consulting for hit game making
From small indie studio to AAA publishers, I bring my expertise at various stages of brand building and game making. From the premises of an idea to a post-launch campaign, my services can help you navigate the turmoil of the industry and tackle any marketing challenges you may face.
Preparation
PLAN
- Strategic and executive consulting
- Brand and publishing strategies
- Business development thinking
- Market research
- Competitive landscape mapping
Imagination
BUILD
- Game design consulting
- Game design marketing integration
- Upstream market validation
- Pitch deck review
Action
EXECUTE
- Portfolio management
- Post-launch action plan
- Steam and store optimization
- 1st parties management
- Fractional marketing leadership
Brands are hard to build and games are hard to make, but I radically believe that success is designed and marketing can help you with that.
Want to learn more about how I work? Check that button right there:
04. NEWSLETTER
The Hit by Design Newsletter
I like to write stuff about video games and the industry, maybe you'll like reading it...
Do you have a project you would like to talk about? A problem you want to fix? An idea you want to bring life to?
Poke me and let's have a chat.
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