Since forever, marketing has had a bad rep’ in the gaming industry. I know it, you know it. And honestly? It’s often well-deserved.
We’ve all seen it: people with zero understanding of game development pushing their vision onto creative teams, twisting reality just to chase numbers, or making promises to players that the game can’t keep.
That black sheep image marketing carries is, unfortunately for us marketers, far from reality, and I want to change that.
Make you proud of your marketing
Marketing is an amazing tool if used properly. With care and attention, it can bring joy to players and can be a motor for your development.
I want you to feel genuinely proud of how you present your game and brand to the world. My marketing is about reaching players in ways that feel honest, compelling, and respectful of what you’ve built.
I want to help you bring to life campaigns that feel authentic to your team and genuinely touch your players.
« I want you to feel genuinely proud of how you present your game and brand to the world »
Hits are not luck, they are designed
I believe marketing can do a lot more than creating nice trailers and well-thought publishing calendars. I believe it can help design games people want to play.
I believe that marketing can be a strategic asset that belongs in the room from the very first days of pre-production, long before thinking about release and launch plans. Used properly, it can be a formidable tool to imagine games focused on what ultimately really matters the most: the players.
I believe in focusing your creativity by thinking and integrating marketing early on, by understanding what players actually care about.
« I believe that marketing can be a strategic asset that belongs in the room from the very first days of pre-production »
Honestly honest
You might think that I’m trying to sell you a dream, a solution to all problems, but I’ll be honest: even with the best tool in hand, I cannot do miracles. I cannot see into the future and guarantee success down the line.
Marketing is no silver bullet and it can’t undo bad choices, but it can however give you the clarity and insight to make better decisions early on and build solid foundations.
I believe in honest marketing grounded in reality, one that doesn’t overpromise but does everything to bring a vision to life in the best possible way. I hold the same standard in my work too: you deserve honest guidance, and I’ll make sure you get it.
« Marketing can give you the clarity and insight to make better decisions early on »
Does all that resonate with you? Check out my services and see how we can work together.
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